Voodoo Doughnut

Voodoo Doughnut is a Portland institution.  It is the Krispy Kreme of the city.

I didn’t wait in line (I went by again later in the morning and the line was even longer) but my brother Stephen insists that I go back and wait it out as it is totally worth it, so I’ll try again tomorrow.  At least they open early!   Oh, the things I must do….

Their tag lines are “The magic is in the hole” and “Good things come in pink boxes”.  I suggest you use those phrases throughout your day in normal conversations and see what kind of reactions you get…

UPDATE: I found a Voodoo location in the suburbs near where I am staying. No line, no waiting (although a short line developed behind me). So I now have a pink box, and we all now know about pink boxes…

Frankly, I still like Krispy Kreme basic glazed doughnuts better, but then I may be biased because they are based in North Carolina (but they are sooooo good, especially Hot, Fresh, Now, which is a red sign they light up in their store window when they are making fresh ones).

I am really glad my brother told me to come back.  Voodoo is way more fun and has a much bigger variety.  Truly an experience.